Novus Atlas, das ist / Welt- beschreibung/ mit schönen neuen ausführlichen land-Taffeln in Kupfer gestochen und an den tag gegeben

Title

Novus Atlas, das ist / Welt- beschreibung/ mit schönen neuen ausführlichen land-Taffeln in Kupfer gestochen und an den tag gegeben

Description

Splendid title page from the Bleau Atlas.

ca. 1620

Artist

Blaeu (1571-1638)

Joan Guilliemus Blaeu was the eldest son of Willem Janszoon Blaeu (1571-1638), and was probably born in Alkmaar in the province of Noord-Holland in the final years of the 16th century. He was brought up in Amsterdam, and studied law at the University of Leiden before going into partnership with his father in the 1630s. Although his father Willem had cartographic interests, having studied under the Danish astronomer Tycho Brahe and having manufactured globes and instruments, his primary business was as a printer. It was under the control of Joan that the Blaeu printing press achieved lasting fame by moving towards the printing of maps and expanding to become the largest printing press in Europe in the 17th century. By the 1660s the Theatrum Orbis Terrarum (or Atlas Maior as it had became known by this time) had expanded to between 9 and 12 volumes, depending on the language. With over 3,000 text pages and approximately 600 maps, it was the most expensive book money could buy in the later 17th century. The translation of the text from Latin into Dutch, English, German, French, and Spanish for several volumes created enormous work for those involved in typography and letterpress activities. It is estimated that over 80 men must have been employed full-time in the Blaeu printing house in Bloemgracht, not including engravers who worked elsewhere, with over 15 printing presses running simultaneously, and in 1667 a second press was acquired at Gravenstraat. At the same time as producing the Atlas Maior, Blaeu was also publishing town plans of Italy, maps for globes, and other volumes. At its peak the Blaeu press managed to produce over 1 million impressions from 1,000 copper plates within four years.

Historical Description

The title page is one of the most important parts of an atlas or book. It appears at the beginning of the book and describes the actual title and the context or subject of the book or atlas. The title page often shows the title of the work, the person or institution responsible for its intellectual content, and the imprint, which includes the name and address of the publisher as well as the date of publication. Further information about the publication is often printed on the back of the title page.The first printed books or incunabula had no title pages: the text simply began on the first page, and the book was often identified by its opening words – the incipit. Maps were usually published in atlases, and atlases were books with titles. Even here, title pages were individual works of art. A publisher emphasized the importance of a book by introducing it with a spectacular entrée.Usually, the images on an atlas title page referred to the subject matter: measuring instruments, mythological, astronomical, religious, scientific, and allegorical references and facts were combined in a composition that represented the pride of scientific and intellectual progress. An atlas title page is often no more than an outstanding artistic and expressive cartouche.