Mercurio geographico overo guida geographica in tutte le partie del Modo..

Title

Mercurio geographico overo guida geographica in tutte le partie del Modo..

Description

Titlepage from the Atlas Mercurio Geographico from De Rossi

ca. 1743

Artist

Rossi (1627-1691)

Giovanni Giacomo De' Rossi was the son of the founder of the most important and active printing press of the 17th century in Rome. Begun in 1633 by his father Giuseppe (1570-1639), the press passed firstly to Giacomo and to his brother Giandomenico (1619-1653), and then later to Lorenzo Filippo (1682-?); in 1738 it became the Calcografia Camerale, from 1870 until 1945 the Regia Calcografica, and today it is known as the Calcografia Nazionale. Here are conserved, amongst many others, the plates of Giambattista Piranesi (1720-1778). Giacomo De' Rossi was the most involved of all the various family members who ran the press, and he worked between 1638 and 1691, and was to take the company to the height of its success.

Historical Description

The title page is one of the most important parts of the "front matter" or "preliminaries" of a book, as the data on it and its verso (together known as the "title leaf") are used to establish the "title proper and usually, though not necessarily, the statement of responsibility and the data relating to publication".This determines the way the book is cited in library catalogs and academic references. The title page often shows the title of the work, the person or body responsible for its intellectual content, and the imprint, which contains the name and address of the book's publisher and its date of publication. Particularly in paperback editions it may contain a shorter title than the cover or lack a descriptive subtitle. Further information about the publication of the book, including its copyright information, is frequently printed on the verso of the title page. The first printed books, or incunabula, did not have title pages: the text simply begins on the first page, and the book is often identified by the initial words—the incipit—of the text proper. Maps were usually published in atlases. And atlases were books with titles. And, again, titles were individual pieces of art. A publisher emphazised the importance of a book he published with a spectacular entrée. Usually the pictures of an atlas title page pertained in general to the subject matter: Measuring instruments, mythologigal, astronomical, religious, scientific, allegorical hints and facts were united in a composition which depicted the pride of progress in knowledge. An atlas title page often is just one superb artistic and jubilant cartouche.