Atlas Novus sive Tabulae Geographica…

Title

Atlas Novus sive Tabulae Geographica…

Description

Titlepage from the Atlas Novus sive Tabulae Geographica, from M. Seutter

ca. 1730

Artist

Seutter (1678-1757)

Matthias Seutter (1678- 1757) Augsburg was the son of a goldsmith in Augsburg. In 1697, Seutter began his studies in Nuremberg and subsequently worked in the publishing house of Jeremias Wolff in Augsburg. In 1710, he established his own publishing house and print shop. The Seutter publishing house produced a great number of maps, atlases, and globes. However, very few original maps were printed there, as Augsburg at that time had no university and no connection to the fields of mathematics or the natural sciences. Seutter therefore copied the work of other cartographers, making his own engravings based on their models. Over 500 maps were produced in his studio. Seutter's most well-known works are the 1725 "Geographical Atlas or an Accurate Depiction of the Whole World" ("Atlas Geographicus oder Accurate Vorstellung der ganzen Welt") with 46 maps, the 1734 "Large Atlas" ("Grosser Atlas") with 131 maps, and the 1744 pocket atlas "Small Atlas" ("Atlas minor") with 64 maps. Matthäus Seutter died in 1757. Seutter's son Albrecht Karl, his son-in-law Conrad Tobias Lotter, and his business partner Johann Michael Probst ran the printing business for five more years.

Historical Description

The title page is one of the most important parts of an atlas or book. It appears at the beginning of the book and describes the actual title and the context or subject of the book or atlas. The title page often shows the title of the work, the person or institution responsible for its intellectual content, and the imprint, which includes the name and address of the publisher as well as the date of publication. Further information about the publication is often printed on the back of the title page.The first printed books or incunabula had no title pages: the text simply began on the first page, and the book was often identified by its opening words – the incipit. Maps were usually published in atlases, and atlases were books with titles. Even here, title pages were individual works of art. A publisher emphasized the importance of a book by introducing it with a spectacular entrée.Usually, the images on an atlas title page referred to the subject matter: measuring instruments, mythological, astronomical, religious, scientific, and allegorical references and facts were combined in a composition that represented the pride of scientific and intellectual progress. An atlas title page is often no more than an outstanding artistic and expressive cartouche.